Our team is focusing on the ecological benefits that can be incorporated on the hospitality industry. All the team members have an interest in the protection of the environment and the hospitality and tourism industry. 

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Missions:

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• Introduce sustainability in the hospitality and tourism industry in Paris. 

• Initiate customers to a new respectful and sustainable practices of tourism.

• Being responsible of the environment and minimize our impact on the environment.

 

Stakeholders:

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• Suppliers like Altervojo and Gab that are organic and Biological food suppliers situated in Paris and around.

• Investors such as, Nebia providing the ecological showers, but also investors providing us the solar panel and the Energy bike.

• The City of Paris  interested in investing on our project and make a partnership around the communication of the different activities in the city and the promotion of our hotel.

• Angels investors, are people with a great amount of revenue at disposal to invest in promising project and companies.

• The banks, if the loan is accorded, become stakeholders.

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To be trusted:

• A clear and solid vision of our project needs to be presented.

• The maximum involvement of the different stakeholders on the project is essential.

• All of the stakeholders needs to know we are ready to take risks and it’s primordial to motivate them to follow us. They need to be aware that this project will be profitable, on the long term, for the environment but also for their personal interests.

 

About our Segmentation:

• Demographic

> Gender: All types of gender

> Income level: Middle class and high class

> Age: From children to adults 

 

• Geographic

>Seasonal: No particular season (no link with mountains or sea > city)  

> Food: Organic food, depends on the season, fresh, vegetarian, vegan

 

• Psychographic

> Lifestyle: healthy lifestyle, healthy food, interest in environment

 

• Behavioral

> Price: not price sensitive, prefer quality over quantity

 

Targeting:

 

• Families

• Young couples

• Seniors

• Vegetarian, vegan and people who eat organic/healthy food

• People who care about the environment

• People that want to discover a new way of life